Marketing Specialist - Healthcare Services

Join RSU Kartini as a Marketing Specialist and play a pivotal role in expanding our healthcare services across Lampung. This is a unique opportunity to blend your marketing expertise with a meaningful mission—enhancing community health through strategic outreach. In this role, you'll be part of a dynamic team working closely with healthcare professionals to develop and implement innovative marketing strategies that drive patient engagement and service adoption. Located in Lampung Tengah, you'll have the chance to make a tangible impact on the community's well-being.

As a Marketing Specialist at RSU Kartini, you'll craft and execute marketing campaigns that highlight our state-of-the-art facilities and specialized services. You'll leverage digital marketing tools such as Google Analytics, Meta Ads Manager, and Hootsuite to monitor campaign performance and optimize outreach. This role is perfect for someone who thrives in a fast-paced environment and is passionate about improving healthcare accessibility and quality.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to promote healthcare services and increase patient engagement.
• Create and manage digital marketing campaigns using platforms like Google Ads, Facebook Ads, and Instagram.
• Monitor campaign performance using tools like Google Analytics and Meta Ads Manager.
• Collaborate with healthcare professionals to ensure marketing materials accurately reflect our services and values.
• Analyze market trends and competition to identify opportunities for growth.
• Manage social media presence and engage with the community to build brand awareness.
• Conduct market research to understand patient needs and preferences.
• Prepare regular reports on campaign performance and marketing activities.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the healthcare industry.
• Proven track record of successful marketing campaigns.
• Proficiency in digital marketing tools such as Google Analytics, Meta Ads Manager, and Hootsuite.
• Strong understanding of healthcare services and patient needs.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Fluent in both written and spoken Indonesian.

🛠️ Keahlian

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